When REI decided to close its doors for Black Friday back in 2015, it was an act of revolution. Instead of subjecting their employees to masses of ravenous holiday shoppers, REI told them to go enjoy a day outside. Then they took it one step further, inviting all of us to #OptOutside on Black Friday, too.
Whether it's our first, fourth, or fiftieth year of forgoing the madness of Black Friday, we have a few ideas of how to make the most of your #OptOutside opportunity.
1. Shred the Slopes
2. Take a Trail Run With Friends
3. Plunge Into an Underwater Cave
4. Hit the Trail on Two Wheels
5. Spend a Night in the Mountains
6. Stretch Into a New Yoga Pose
7. Ride a Wave
8. Go Camping on the Beach
9. Chill in a Natural Hot Spring
10. Cycle on a Country Road
11. Cast a Fly Fishing Line
12. Take a Hike
13. Cruise on a Stand Up Paddleboard
14. Climb Some Rocks
15. Glide Over the Water in a Kayak
Cover photo by Michael Matti
We want to acknowledge and thank the past, present, and future generations of all Native Nations and Indigenous Peoples whose ancestral lands we travel, explore, and play on. Always practice Leave No Trace ethics on your adventures and follow local regulations. Please explore responsibly!
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